Welcome to the Season 5 premiere of Your Passion, Purpose, and Personal Brand! This episode takes a bold twist when Lisa McGuire moves from host to guest, inviting renowned journalist Cheryl Tan to take the reins and guide a deep, soul-baring conversation that exposes the hidden truths behind "success."

For years, Lisa has helped others find their voice. Now, she shares the personal story of how she rediscovered her own.

From growing up in a culture of silence to leading a purpose-driven business, Lisa reveals how she escaped the trap of being "successfully stuck"...a condition many high achievers find themselves in when traditional success leaves them unfulfilled.

This episode pulls back the curtain on Lisa's new book in progress, Successfully Stuck, and explores what it means to live, lead, and work with unapologetic authenticity.

It's a powerful call to drop the mask, reconnect with your true design, and finally answer the question: What if success isn't what we thought it was?

Key Takeaways

• Being "successfully stuck" is real—many high achievers feel unfulfilled after reaching societal benchmarks of success.

• Success is not a destination; it's an alignment with who you truly are.

• Creativity and authenticity are stifled early in life by systems designed to promote conformity.

• Your nervous system, not just your mindset, may be keeping you frozen in fear.

• Taking off the "mask" means risking rejection but gaining real fulfillment.

• Lifestyle design is about choosing how and with whom you work—freedom, not hustle.

• True legacy is created by modeling what it means to live with purpose, especially for the next generation.

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